Enemies of Innovation 

There are five key enemies of innovation...

The industry has a well-recognised problem. There is a prevailing view that developing drugs is hard, and that attrition is natural…
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Mike Rea makes the top 100 Most Inspiring People in the Life-Sciences Industry list 

Leading the charge for innovation...

IDEA Pharma’s Principal IDEAtor, Mike Rea, has been voted among the PharmaVOICE Top 100 Most Inspiring People in the Life-Sciences Industry, leading the charge for innovation.
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IDEA Sundial™ - This is a Big Thing for the industry

Let's explain why...

On September 23rd, at noon, on the Equator, anything perpendicular to the ground will cast no shadow. The sun is perfectly positioned, directly overhead... Read more