IDEAs

IDEAtion is the process of building IDEAs. IDEAtion ensures the potential or the talent of a molecule can be thoroughly explored, and the range of strategic options and associated risks identified for investigation and assessment prior to key decision making and ‘lock-down’ of the development and marketing process. IDEAtion early in development ensures active development of the product IDEA and the creation of a roadmap for access to high value space in the market.

IDEA Sundial™ - IDEAs would be nothing without evaluation and iteration. IDEAs have edges and a defined shape - a shape that casts a specific shadow: Probability of Technical Success, Probability of Regulatory Success, Probability of Commercial Success, Time To Market, Market Value, Investment. The Sundial™ starts with a view: more shadow is worse than less shadow… It doesn’t start with an assumption that shadow in any one direction is worse than any other… You may be less worried by technical risk than by commercial risk, less concerned about time to market than cost of development… Whatever your view, we have distilled the measurement axes down to the things that really count.

When there are many strategic options that need to be evaluated, a systematic filtration process is important to prioritise the options: a bespoke dashboard with Sundials allows an at-a-glance view of the main factors in any portfolio decision.

For more on what lies behind each of the axes contact IDEA Pharma