Mike Rea - Partner
Principal IDEAtor: Big IDEA
Mike has worked in global Pharma strategy for over 20 years, and has developed global marketing solutions for most of the world’s top ten pharmaceutical companies. Regarded as an industry leader, Mike’s principal point of interest is the incorporation of best practice into pharmaceutical strategy, and he has helped lead the strategic direction of over 50 pharmaceutical brands. Outside work, Mike runs an independent record label, writes the UK’s most widely-syndicated album review column, enjoys advanced and track driving, and plays guitar badly.
Email: mike.rea@ideapharma.com |
Dr Alex Gray - Partner
Principal IDEAtor, Medical Director: Challenging IDEA
Alex is a widely experienced, versatile and insightful pharmaceutical physician working as an external consultant at the clinical-commercial interface on Global, European and U.S. projects for the top ten pharmaceutical companies. In his 13 years in industry, he has consulted on a wide range of issues, including clinical trials strategy development and alignment with commercial brand vision, brand positioning development, product portfolio profiling and strategy development, brand strategy and operational plan development. In his spare time he is an avid reader, fan of Baroque music, builder of cars, and keeper of dogs, cats, ducks and geese.
Email: alex.gray@ideapharma.com |
Clare Rea
Head of Human Resources: Great IDEA
Clare has almost 20 years’ experience in global pharmaceutical marketing, having worked in project management and account direction for global communications initiatives.
From founding IDEA Pharma in 2000, Clare has been involved in developing the consultancy team and strategic direction of IDEA. Outside work, Clare is a lover of art, Venice and fashion.
Email: clare.rea@ideapharma.com |
David Baines-Pinchen
Director of Swiss Operations: Winning IDEA
By wearing both strategic and client service hats and, in taking advantage of his 11 years' experience in pharmaceutical marketing, David ensures clients get exactly what they want, when they have asked for it, and that they have access to the best thinking. When satisfying clients isn't on his mind, David is a petrol head, motorsport lover, gig and festival-goer.
Email: david.baines-pinchen@ideapharma.com |
Tony Akiwumi
Director, Client Value
Smart IDEA
Internationally focused and culturally honed Tony has over
20 years’ experience in pharmaceutical marketing, product licensing,
generic market entry and early drug development. Tony’s passionate,
flexible and pragmatic approach to business development has
forged critical, solid, long term working relationships in
key territories spanning Europe, North America, Middle East
and Africa. Working across industry, from ‘Big Pharma’ through
to small Biotechs, his expertise encompasses all therapeutic
areas.
Email: tony.akiwumi@ideapharma.com |
Calum Graham
Director, Client Value: Inspired IDEA
Calum joins the company with over 20 years' experience in both big Pharma and biotech. Starting his professional life as a bench scientist, Calum soon moved into clinical research, leading global studies across a wide range of therapeutic areas before moving into worldwide business development.
Calum is a collector of fine wines, an avid petrol head and enjoys spending time with his family.
Email:calum.graham@ideapharma.com |
Jeff Frick - Partner
Principal IDEAtor: Awesome IDEA
Jeff joins IDEA Pharma with over 25 years global experience
in healthcare, pharmaceutical, biotechnology and medical device
industries. Passionate about redefining industry standards and
spearheading best practice, Jeff is a Principal Strategist for
US operations and will be responsible for bridging the company
ethos, helping to further build the US market. In his spare time
Jeff enjoys playing golf and swimming.
Email:jeff.frick@ideapharma.com |
Graham Cox
Principal IDEAtor: Radical IDEA
Graham worked in big Pharma for over 20 years in medical,
sales and marketing roles, his last 11 years being involved
with international marketing at AstraZeneca. "Keeping
it simple" and "Getting it right early" are
two of his work mottos. Apart from his Pharma Consulting
role, Graham runs two startup businesses and is a freelance
illustrator and inventor... he loves adrenaline vacations
and weekends.
Email: graham.cox@ideapharma.com |
David Cooke
IDEAtor: Dangerous IDEA
With a career to date encompassing medical publishing, a stint
as a lawyer, and a decade in medical communications, David is
passionate in his pursuit of creative approaches to developing
and communicating IDEAs that can change how people think and
act. Among his ambitions is to write at least one line of poetry
that unfailingly conveys a fundamental truth.
Email: david.cooke@ideapharma.com |
James Bohan
IDEAtor: Bold IDEA
A passionate blues guitarist in his spare time, James combines
senior client-side sales and marketing success with international
benchmarking and market research agency experience of Pharma
company operations and processes. He therefore is well placed
to address the particular challenges facing modern pharmaceutical
companies on all fronts.
Email: james.bohan@ideapharma.com |
Elizabeth Poole
IDEAtor: Clever IDEA
After completing her PhD in molecular biology, Elizabeth worked
in medical communications for six years before joining IDEA
Pharma in 2006. Her particular expertise is the analysis of
competitor and environmental insights to drive the outputs
of the consultancy team. In true IDEA fashion, she is an avid
fast car fan and enjoys following motorsport and cricket when
not tending to her garden.
Email: elizabeth.poole@ideapharma.com |
Pankaj Oza
IDEAtor: Revolutionary IDEA
With over 20 years international marketing experience in both
big and small Pharma, Pankaj possesses unique insight into making
better decisions and identifying the best path to commercial
success, centered mainly around product and brand development.
When not in work Pankaj is a keen sportsman and enjoys playing
cricket for his local club, and a good game of poker.
Email:pankaj.oza@ideapharma.com |
Dr Graham Walker
IDEAtor: Accomplished IDEA
Graham joins IDEA with over 20 years' medical experience working internationally in both big Pharma and primary care. Initially Graham began his career in a hospital setting working as an A&E physician before moving to AstraZeneca, heading up their Oncology Medical Affairs team, specifically working on NSCLC. Graham was also directly involved in a cross functional team working with Market Access, Regulatory, Licensing and Compliance.
In his spare time Graham enjoys watching rugby, golf and spending time with his family.
Email:
graham.walker@ideapharma.com |
Jonathan Crosby
Project Developer, Marketing Manager:
Modern IDEA
From a business-to-business / corporate PR and Marketing background,
Jonathan has spent the past ten years building up a wealth
of experience and expertise both nationally and internationally
working with global organisations. Previously running an agency
specialising in PR consultancy, Senior Account Handling and
Business Development, he has delivered award-winning work for
clients in varying industries, from strategy through to delivery
/ implementation - working exclusively alongside company directors
and CEOs. Outside of IDEA Pharma, his passion is writing and
playing music in a band.
Email:
jonathan.crosby@ideapharma.com |
Louisa Roberts:
Account director: Distilled IDEA
Louisa joins IDEA from IBM Consulting, and has over seven years’
experience in the pharmaceutical industry, working along the
Pharma value chain, from R&D through to Sales and Marketing.
Louisa is responsible for directing all US project management
activities, delivery, and managing the value clients can derive
from the company.
In her spare time Louisa is somewhat of an adventurer and has
sailed across the Atlantic, and played rugby twice at Twickenham
for Edinburgh University Ladies Rugby Football Club.
Email: louisa.roberts@ideapharma.com |
Ralph Torbay:
Project Manager: Dynamic IDEA
Obtaining a strong international foothold within Pharma, Ralph
joins the IDEA ranks straight from Novartis’s oncology division,
where he worked as a project manager. With five years’ industry
experience, Ralph’s background stems from biotechnology, market
research and finance, and has provided him with a solid base
to understand and tackle the industry's ever evolving challenges.
Ralph is responsible for managing the US division’s expanding
project portfolio.
When not working, Ralph enjoys philosophy, traveling and making
new friends everywhere he goes.
Email: ralph.torbay@ideapharma.com |
Tristan Allen
European Account Manager: Transforming IDEA
With a background in all aspects of brand evolution from product design through to final stage commercialisation within consumer markets, Tristan adds another dynamic in shaping the way the company looks at molecules. Translating his external knowledge and expertise to fit the world of Pharma, he is set to make a valuable contribution in the pursuit of Productive Innovation.
Outside IDEA life, Tristan is keen triathlete, a lover of field sports, photography and long board skateboarding
Email: tristan.allen@ideapharma.com |
Lidia Markovic
Project Manager: L - IDEA
With eight years’ project management experience within the
pharmaceutical industry at product delivery and distribution
level, Lidia brings a certain dynamism to the IDEA team that
firmly centres on customer service and delivering value. Her
skill set and attention to detail is second-to-none, seeing
her tackle IDEA’s project delivery requirements head on.
Lidia is a fan of anything that sparkles and enjoys attending
live music concerts.
Email: lidia.markovic@ideapharma.com |
Caroline Saunders
Events Manager: Brilliant IDEA
Specialising in customer facing and logistics management,
Caroline's key function is integral to IDEA Pharma's front
end operations. In an industry where first impressions count,
Caroline ensures that our clients receive a first class service
round-the-clock, and works one-to-one with KOLs to cater for
their professional needs perfectly. From finding the perfect
venue that truly delivers the WOW factor, through to flight
management, onsite timetable planning and KOL support but to
mention a few, Caroline delivers flawlessly every time, making
her an invaluable member of the IDEA team.
Email: caroline.saunders@ideapharma.com |
Sam Varney
Assistant IDEAtor: New IDEA
With a background in account handling and project management
within the services sector and building industry, Sam has
acquired the versatility to tackle complex projects of varying
sizes. Sam works exclusively as part of the IDEA consulting
and projects teams, taking a hands-on-approach to learning
on the job. In his spare time he is somewhat of an entrepreneur,
running his own promotional music nights and working with
some of the hottest new bands of the moment.
Email: sam.varney@ideapharma.com |
Claire Hales
Office Administrator: Fresh IDEA
Joining IDEA direct from the steel coating industry, Claire directed the operational functions for a leading company in both the commercial and industrial sectors. Passionate about working alongside inspirational people and looking for new challenges, she is the perfect fit for IDEA. In her spare time she loves nothing more than baking cakes, singing, going to gigs and fashion modeling.
Email: claire.hales@ideapharma.com |
Jane Harris
Accounts Coordinator: Straight IDEA
Formerly a Technical Business Consultant, Jane’s accounting
skills and financial business acumen keeps IDEA Pharma in check.
Acting as the company’s Account Coordinator, she is tasked with
managing the finances and has an impeccable mind for detail.
Jane is currently studying for a medical degree and has a passion
for continual learning.
Email: jane.harris@ideapharma.com |
Tracy Westwood
Operations Director: Strong IDEA
As IDEA Pharma’s Operational Director, Tracy has an untold wealth of expertise in this field, seeing her guide business intelligence for two Global health organisations under the same guise. Dubbed as Strong IDEA, her tenacious approach to business delivery is second-to-none. In her spare time she loves nothing more than walking her two Weimaraners and playing golf.
Email: tracy.westwood@ideapharma.com |
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