Walker walks the walk at IDEA Pharma

IDEA Pharma is delighted to announce the appointment of Dr. Graham Walker to its IDEAtion team. Join..

Which Pharma company is leading the charge in Productive Innovation for 2012?

IDEA Pharma has launched the second annual Productive Innovation Index (PII), ranking 21 global phar..

Prepared to Launch - EBR article

For a closer look, go to: http://www.samedanltd.com/magazine/current/12 Lifecycle decisions are ..

Get down with the lingo

For something that is supposed to be so clear, the terms used in Pharma strategy can cause confu..

Sales in the City

With IDEA Pharma’s US operations securing an ever-stronger foothold, awareness is growing as t..

IDEA Pharma expands its European headquarters

As IDEA Pharma widens its net across Europe, business is booming as the ‘IDEA house’..

Like attracts like at IDEA Pharma

As the ‘IDEA revolution’ continues to make waves within Pharma, more and more compan..

Mike Rea makes the top 100 Most Inspiring People in the Life-Sciences Industry list

IDEA Pharma’s Principal IDEAtor, Mike Rea, has been voted among the PharmaVOICE Top 100 Mo..

The 5 Enemies of Innovation

The industry has a well-recognised problem. There is a prevailing view that developing drugs is ..

Not all drug development is the same: How pharmaceutical companies rank in productive innovation

IDEA Pharma makes public its annual Productive Innovation Index (PII) With only one in four ..

IDEAtion

IDEAtion is the process of building IDEAs. IDEAtion ensures the potential or the talent of a mol..

Brand Names

This is not an industry that does what is easy instead of what is best. This is not an industry ..

Communications

It used to be that those involved in the process of communication understood which part of the p..

Efficacy

Here’s the thing about Efficacy. It doesn’t exist. It is an abstract concept, a shorthan..

Scenario Planning

Cards on the table: no two ‘scenario planning’ projects are the same, or should be t..

Get down with the lingo

For something that is supposed to be so clear, the terms used in Pharma strategy can cause confusion. Simply click on the link to download a document that will explain the way we use terms at IDEA Pharma.

http://www.box.net/shared/f0s4f1n07atbygzexp6t

 

 

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