Strategic advisory programmes

• Insight development
• Advisory panel organisation, moderation, process
• Online advisory panel integration
• Templates, divergence, convergence/ consensus
• Advisor matrices

Advisory programmes have, for too long, been regarded as tactical elements.

IDEA Pharma Consulting believes that it is essential to separate meetings whose purpose is to gain advice from those which are intended to generate advocacy. If a meeting’s purpose is to deliver advice in support of your strategy, it makes sense to set it up optimally to do so. IDEA Pharma Consulting’s unique advisory meeting capability is the industry’s only optimised service – another source of competitive advantage for our clients.

Advisory meetings need:

• Carefully planned objectives, mapped against the inputs to the marketing strategy
• Structure and robust processes designed to meet the objectives
• Optimisation of pre-meeting and post-meeting processes
• Effective moderation, and assimilation by someone who understands premium strategy

See also: AdvisoryPanel.net, the industry’s best online advisory meeting service

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