Nobody understands pharma innovation quite like us.

We work with clients early in lifecycle, crafting best-in-class strategy that helps every molecule reach its potential.

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It’s what we do best.

3 of 2024's 5 biggest brands*
(*EvaluatePharma projection)
3 of 2020's top 10 non-covid launches
3 of 2019's top 10 launches
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“Our greatest ever launch”

Our people do what they do because they love what we do.

We are proud of the wisdom, pioneering spirit, energy, wit and creativity of everybody who calls IDEA home. That’s why those traits are the bedrock of our culture.

With deep discipline experience in clinical, medical, regulatory, commercial and communications, we know that trust and challenges drive better ideas. And better ideas drive better medicines.

Meet your sherpas.

We’ve made this journey successfully time after time. We like a challenge and with senior principal involvement throughout each project, we’ll push you to push us, creating truly great work.

Mike Rea
Chief Executive Officer
Dr Alex Gray
Chief Medical Officer
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