Client Reviews

Really appreciate you being so collaborative with the cross functional team; navigating and keeping them on track - providing feedback and listening through the MR and making it work for the process

• Step in

  100%

  • The IDEA team demonstrated good category knowledge and awareness of the challenges across so minimal onboarding was required

    5

  • The IDEA team rapidly identified opportunities and challenges (during the start/interview/immersion phase)

    5

• Outcome

  88%

  • IDEA met expectations in helping you and your team ultimately develop a robust positioning for Zynlonta

    5

  • The process followed allowed you and your team to access new thinking, perspectives and interact and evaluate new ideas

    5

  • The project delivered by IDEA Pharma represented good value for money

    4

  • IDEA's experience and expertise helped you and your team to land on a better outcome for the process overall

    4

  • Interim and final deliverables were of the highest quality and were usable for internal presentation

    4

• Service

  100%

  • Good, clear project plans were updated and communicated regularly and proactively

    5

  • Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner

    5

  • The IDEA team showed energy, enthusiasm and positivity throughout the project

    5

  • The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation

    5

  • IDEA made you feel important to them

    5

  • IDEA dealt with any problems in the relationship openly and quickly

    5

  • IDEA was helpful in redefining your view of your situation (can specify, be internal or external)

    5

  • IDEA kept its promises on deadlines

    5

  • IDEA listened well to what you had to say

    5

  • IDEA related well to your people

    5

  • IDEA kept you sufficiently informed on progress

    5

  • IDEA let you know in advance what they were going to do

    5

  • IDEA show an interest in you beyond the specifics of the tasks

    5

• Finance

  100%

  • IDEA's finance team dealt efficiently and effectively with your procurement and finance team

    5

• Step out

  90%

  • The IDEA team ensured that you were left with the best possible legacy given their remit

    4

  • If there is an appropriate project in the future, I intend to collaborate with IDEA again

    5

IDEA was the only option for this. It's reputation and past project with us along with IDEA's early asset experience meant it was a relative no brainer.

• Step in

  80%

  • The IDEA team demonstrated good category knowledge and awareness of the challenges across so minimal onboarding was required

    4

  • The IDEA team rapidly identified opportunities and challenges (during the start/interview/immersion phase)

    4

• Outcome

  88%

  • IDEA met expectations in helping you and your team ultimately develop a more robust set of target opportunities for moga-ADC

    3.5

  • The process followed allowed you and your team to access new thinking, perspectives and interact and evaluate new ideas

    5

  • IDEA's experience and expertise helped you and your team to land on a better outcome for the process overall

    5

  • The process enabled you to gain good multidicisplinanary input, buy in and alignment into alternative ways to think about different paths to market

    5

  • Interim and final deliverables were of the highest quality and were usable for internal presentation

    4

  • IDEA laid the foundations for a robust and compelling package to present to internal leadership 4

    4

• Service

  91%

  • Good, clear project plans were updated and communicated regularly and proactively

    5

  • Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner

    4

  • The IDEA team showed energy, enthusiasm and positivity throughout the project

    5

  • The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation

    4

  • IDEA made you feel important to them

    3.5

  • IDEA dealt with any problems in the relationship openly and quickly

    3

  • IDEA kept its promises on deadlines

    5

  • IDEA listened well to what you had to say

    5

  • IDEA related well to your people

    5

  • IDEA kept you sufficiently informed on progress

    5

  • IDEA let you know in advance what they were going to do

    5

  • IDEA show an interest in you beyond the specifics of the tasks

    5

• Finance

  100%

  • IDEA's finance team dealt efficiently and effectively with your procurement and finance team

    5

• Step out

  93%

  • The IDEA team ensured that you were left with the best possible legacy given their remit

    4

  • If the stars were to ever realign, I would collaborate with IDEA again

    5

  • I will recommend IDEA's capabilities to my colleagues

    5

While IDEA did a great job with the deliverables, it was IDEA's ability to improve their understanding and equip them with the right questions that was most appreciated.

• Step in

  100%

  • The IDEA team demonstrated good category knowledge and awareness of the challenges across so minimal onboarding was required

    5

  • The IDEA team rapidly identified opportunities and challenges (during the start/interview/immersion phase)

    5

• Outcome

  91%

  • IDEA met expectations in helping you and your team ultimately explore a more robust set of target opportunities for nr2b NAM in depression and beyond

    5

  • The process followed allowed you and your team to access new thinking, perspectives and interact and evaluate new ideas

    5

  • The project delivered by IDEA Pharma represented good value for money

    4

  • IDEA's experience and expertise helped you and your team to land on a better outcome for the process overall

    5

  • The process enabled you to gain good multidicisplinanary input, buy in and alignment into alternative ways to think about different paths to market

    4

  • Interim and final deliverables were of the highest quality and were usable for internal presentation

    4

  • IDEA laid the foundations for a robust and compelling package to present to internal leadership 4

    5

• Service

  98%

  • Good, clear project plans were updated and communicated regularly and proactively

    4

  • Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner

    5

  • The IDEA team showed energy, enthusiasm and positivity throughout the project

    5

  • The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation

    5

  • IDEA made you feel important to them

    5

  • IDEA dealt with any problems in the relationship openly and quickly

    5

  • IDEA kept its promises on deadlines

    5

  • IDEA listened well to what you had to say

    5

  • IDEA related well to your people

    5

  • IDEA kept you sufficiently informed on progress

    5

  • IDEA let you know in advance what they were going to do

    5

  • IDEA show an interest in you beyond the specifics of the tasks

    5

• Finance

  100%

  • IDEA's finance team dealt efficiently and effectively with your procurement and finance team

    5

• Step out

  100%

  • The IDEA team ensured that you were left with the best possible legacy given their remit

    5

  • If the stars were to ever realign, I would collaborate with IDEA again

    5

  • I will recommend IDEA's capabilities to my colleagues

    5

The end deliverable looked like what we needed to discuss and was granular, really appreciated the sense of agility and modifications aligned with the progress and challenges we were facing.

• Step in

  70%

  • The IDEA team demonstrated good category knowledge and awareness of the Merck challenges so minimal onboarding was required

    3

  • The IDEA team demonstrated good category knowledge and awareness of the Marengo challenges so minimal onboarding was required

    4

• Outcome

  68%

  • IDEA met expectations in delivering against the original project objectives in helping the Merck team path-to-market strategies

    4

  • The process followed allowed the Merck team to access new thinking, perspectives and interact and evaluate new ideas

    3

  • The project delivered by IDEA Pharma represented good value for money

    3

  • IDEA's experience and expertise helped the Merck team to land on a better outcome for the process overall

    4

  • Interim and final deliverables were of the highest quality and were usable for internal presentation to Merck stakeholders

    3

• Service

  85%

  • Good, clear project plans were updated and communicated regularly and proactively

    5

  • The IDEA team showed energy, enthusiasm and positivity throughout the project

    5

  • The IDEA team assisted Merck to ensure there was efficient and effective financial coordination, including invoicing and reconciliation

    5

  • IDEA made you feel important to them

    5

  • IDEA dealt with any problems in the relationship openly and quickly

    4

  • IDEA was helpful in redefining your view of your situation (can specify, be internal or external)

    2

  • IDEA kept its promises on deadlines

    5

  • IDEA listened well to what you had to say

    3

  • IDEA related well to your people

    4

  • IDEA kept you sufficiently informed on progress

    4

  • IDEA let you know in advance what they were going to do

    4

  • IDEA show an interest in you beyond the specifics of the tasks

    5

• Finance

  100%

  • IDEA's finance team dealt efficiently and effectively with Merck procurement and finance

    5

• Step out

  90%

  • The IDEA team ensured that Merck was left with the best possible legacy given their remit

    5

  • If there is an appropriate project in the future, I intend to collaborate with IDEA again

    4

  • I will recommend IDEA's capabilities to my colleagues at Merck

    4

  • I am aware of all of IDEAs capabilities beyond the services provided in this project (if not would you like to know more?)

    5

No other agency could have delivered what you have done with your perspectives and methodology

• Step in

  100%

  • The IDEA team demonstrated good category knowledge and awareness of the NOVO NORDISK challenges so minimal onboarding was required

    5

  • The IDEA team demonstrated good category knowledge and awareness of the Marengo challenges so minimal onboarding was required

    5

• Outcome

  80%

  • IDEA met expectations in delivering against the original project objectives in helping the NOVO NORDISK team final Positioning

    4

  • The process followed allowed the NOVO NORDISK team to access new thinking, perspectives and interact and evaluate new ideas

    4

  • The project delivered by IDEA Pharma represented good value for money

    5

  • IDEA's experience and expertise helped the NOVO NORDISK team to land on a better outcome for the process overall

    4

  • Interim and final deliverables were of the highest quality and were usable for internal presentation to NOVO NORDISK stakeholders

    3

• Service

  91%

  • Good, clear project plans were updated and communicated regularly and proactively

    4

  • Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner

    5

  • The IDEA team showed energy, enthusiasm and positivity throughout the project

    4

  • The IDEA team assisted NOVO NORDISK to ensure there was efficient and effective financial coordination, including invoicing and reconciliation

    4

  • IDEA made you feel important to them

    5

  • IDEA dealt with any problems in the relationship openly and quickly

    5

  • IDEA was helpful in redefining your view of your situation (can specify, be internal or external)

    4

  • IDEA kept its promises on deadlines

    5

  • IDEA listened well to what you had to say

    5

  • IDEA related well to your people

    4

  • IDEA kept you sufficiently informed on progress

    4

  • IDEA let you know in advance what they were going to do

    5

  • IDEA show an interest in you beyond the specifics of the tasks

    5

• Finance

  80%

  • IDEA's finance team dealt efficiently and effectively with NOVO NORDISK procurement and finance

    4

• Step out

  95%

  • The IDEA team ensured that NOVO NORDISK was left with the best possible legacy given their remit

    5

  • If there is an appropriate project in the future, I intend to collaborate with IDEA again

    5

  • I will recommend IDEA's capabilities to my colleagues at NOVO NORDISK

    5

  • I am aware of all of IDEAs capabilities beyond the services provided in this project (if not would you like to know more?)

    4

The moderator you used in the MR excellent. It was extremely helpful to hear what mattered directly from the docs.

• Step in

  100%

  • The IDEA team demonstrated good category knowledge and awareness of the Alexion challenges so minimal onboarding was required

    5

  • The IDEA team rapidly uncovered opportunities and challenges (during the start phase)

    5

• Outcome

  96%

  • The process followed allowed the Alexion team to access new thinking, perspectives and interact and evaluate new ideas

    5

  • The project delivered by IDEA Pharma represented good value for money

    4

  • IDEA's experience and expertise helped the Alexion team to land on a better outcome for the process overall

    5

  • Interim and final deliverables were of the highest quality and were usable for presentation to Alexion leadership

    5

  • Problem rich environment - did you think that was a good way to capture the unknowns?

    5

• Service

  95%

  • Good, clear project plans were updated and communicated regularly and proactively

    5

  • Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner

    3

  • The IDEA team showed energy, enthusiasm and positivity throughout the project

    5

  • The IDEA team assisted Alexion to ensure there was efficient and effective financial coordination, including invoicing and reconciliation

    4

  • IDEA made you feel important to them

    5

  • IDEA dealt with any problems in the relationship openly and quickly

    5

  • IDEA kept its promises on deadlines

    5

  • IDEA listened well to what you had to say

    5

  • IDEA related well to your people

    5

  • IDEA kept you sufficiently informed on progress

    5

  • IDEA let you know in advance what they were going to do

    5

  • IDEA show an interest in you beyond the specifics of the tasks

    5

• Finance

  100%

  • IDEA's finance team dealt efficiently and effectively with Alexion procurement and finance

    5

• Step out

  100%

  • The IDEA team ensured that Alexion was left with the best possible legacy given their remit

    5

  • If there is an appropriate project in the future, I intend to collaborate with IDEA again

    5

  • I will recommend IDEA's capabilities to my colleagues at Alexion

    5

This Positioning work could not have been done by another agency.

• Step in

  90%

  • The IDEA team demonstrated good category knowledge and awareness of the COMPANY challenges so minimal onboarding was required

    4.5

  • The IDEA team rapidly uncovered opportunities and challenges (during the start phase)

    4.5

• Outcome

  89%

  • IDEA met expectations in delivering against the original project objectives in helping the COMPANY team PROJECT DELIVERABLE

    4.5

  • The process followed allowed the COMPANY team to access new thinking, perspectives and interact and evaluate new ideas

    4.5

  • The project delivered by IDEA Pharma represented good value for money

    4.5

  • Interim and final deliverables were of the highest quality and were usable for internal presentation to COMPANY stakeholders

    4.3

• Service

  94%

  • Good, clear project plans were updated and communicated regularly and proactively

    4.5

  • Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner

    4.5

  • The IDEA team showed energy, enthusiasm and positivity throughout the project

    5

  • The IDEA team assisted COMPANY to ensure there was efficient and effective financial coordination, including invoicing and reconciliation

    4.5

  • IDEA made you feel important to them

    5

  • IDEA dealt with any problems in the relationship openly and quickly

    4.5

  • IDEA was helpful in redefining your view of your situation (can specify, be internal or external)

    4.5

  • IDEA kept its promises on deadlines

    5

  • IDEA listened well to what you had to say

    5

  • IDEA related well to your people

    5

  • IDEA kept you sufficiently informed on progress

    4.5

  • IDEA let you know in advance what they were going to do

    4.5

• Finance

  90%

  • IDEA's finance team dealt efficiently and effectively with COMPANY procurement and finance

    4.5

• Step out

  95%

  • The IDEA team ensured that COMPANY was left with the best possible legacy given their remit

    4.5

  • If there is an appropriate project in the future, I intend to collaborate with IDEA again

    5

  • I will recommend IDEA's capabilities to my colleagues at COMPANY

    5

  • I am aware of all of IDEAs capabilities beyond the services provided in this project (if not would you like to know more?)

    4.5

We appreciated the workshops, particularly the validation of our current positioning and the range of new ideas the IDEA team provided.

• Step in

  100%

  • The IDEA team demonstrated good category knowledge and awareness of the BMS challenges so minimal onboarding was required

    5

  • The IDEA team rapidly uncovered opportunities and challenges (during the start phase)

    5

• Outcome

  100%

  • IDEA met expectations in delivering against the original project objectives in helping the BMS team develop a strategic positioning

    5

  • The process followed allowed the BMS team to access new thinking, perspectives and interact and evaluate new ideas

    5

  • IDEA's experience and expertise helped the Alexion team to land on a better outcome for the process overall

    5

  • Interim and final deliverables were of the highest quality and were usable for internal presentation to COMPANY stakeholders

    5

• Service

  100%

  • Good, clear project plans were updated and communicated regularly and proactively

    5

  • Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner

    5

  • The IDEA team showed energy, enthusiasm and positivity throughout the project

    5

  • The IDEA team assisted Alexion to ensure there was efficient and effective financial coordination, including invoicing and reconciliation

    5

  • IDEA made you feel important to them

    5

  • IDEA dealt with any problems in the relationship openly and quickly

    5

  • IDEA was helpful in redefining your view of your situation (can specify, be internal or external)

    5

  • IDEA kept its promises on deadlines

    5

  • IDEA listened well to what you had to say

    5

  • IDEA related well to your people

    5

  • IDEA kept you sufficiently informed on progress

    5

  • IDEA let you know in advance what they were going to do

    5

  • IDEA show an interest in you beyond the specifics of the tasks

    5

• Finance

  100%

  • IDEA's finance team dealt efficiently and effectively with BMS procurement and finance

    5

• Step out

  100%

  • The IDEA team ensured that BMS was left with the best possible legacy given their remit

    5

  • If there is an appropriate project in the future, I intend to collaborate with IDEA again

    5

  • I will recommend IDEA's capabilities to my colleagues at BMS

    5

  • I am aware of all of IDEAs capabilities beyond the services provided in this project (if not would you like to know more?)

    5

Loved how rapidly IDEA changed the team with the new POINT process in December. Everything after that point was super clear.

• Step in

  100%

  • The IDEA team demonstrated good category knowledge and awareness of the challenges across so minimal onboarding was required

    5

  • The IDEA team uncovered opportunities and challenges for the positioning (during the start/interview/immersion phase)

    5

• Outcome

  89%

  • IDEA met expectations in helping you and your team ultimately develop a robust market positioning FIVE-X options and alternative paths

    4.5

  • The process followed allowed you and your team to access new thinking, perspectives and interact and evaluate new ideas

    5

  • The project delivered by IDEA Pharma represented good value for money

    4.5

  • IDEA's experience and expertise helped you and your team to land on a better outcome for the process overall

    3.5

  • The process enabled you to gain good multidicisplinanary input, buy in and alignment into alternative ways to think about different paths to market

    5

  • Interim and final deliverables were of the highest quality and were usable for internal presentation

    4.5

  • IDEA laid the foundations for a robust and compelling package to present to internal leadership 4

    4

• Service

  91%

  • Good, clear project plans were updated and communicated regularly and proactively

    4

  • Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner

    5

  • The IDEA team showed energy, enthusiasm and positivity throughout the project

    5

  • The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation

    4

  • IDEA made you feel important to them

    5

  • IDEA dealt with any problems in the relationship openly and quickly

    5

  • IDEA kept its promises on deadlines

    4

  • IDEA listened well to what you had to say

    5

  • IDEA related well to your people

    5

  • IDEA kept you sufficiently informed on progress

    3.5

  • IDEA let you know in advance what they were going to do

    4

  • IDEA show an interest in you beyond the specifics of the tasks

    5

• Finance

  100%

  • IDEA's finance team dealt efficiently and effectively with your procurement and finance team

    5

• Step out

  93%

  • The IDEA team ensured that you were left with the best possible legacy given their remit

    4

  • If the stars were to ever realign, I would collaborate with IDEA again

    5

  • I will recommend IDEA's capabilities to my colleagues

    5

We did look at other providers, but love IDEA's commitment to positioning and the philosophy aligned well

• Step in

  80%

  • The IDEA team demonstrated good category knowledge and awareness of the challenges across so minimal onboarding was required

    4

  • The IDEA team uncovered opportunities and challenges for the positioning (during the start/interview/immersion phase)

    4

• Outcome

  79%

  • IDEA met expectations in helping you and your team ultimately develop a robust positioning, exploration of potential paths and communications platform

    5

  • The process followed allowed you and your team to access new thinking, perspectives and interact and evaluate new ideas

    4

  • The project delivered by IDEA Pharma represented good value for money

    3.5

  • IDEA's experience and expertise helped you and your team to land on a better outcome for the process overall

    4

  • The process enabled you to gain good multidicisplinanary input, buy in and alignment into alternative ways to think about different paths to market

    4

  • Interim and final deliverables were of the highest quality and were usable for internal presentation

    3

  • IDEA laid the foundations for a robust and compelling package to present to internal leadership 4

    4

• Service

  87%

  • Good, clear project plans were updated and communicated regularly and proactively

    5

  • Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner

    5

  • The IDEA team showed energy, enthusiasm and positivity throughout the project

    5

  • The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation

    5

  • IDEA made you feel important to them

    4

  • IDEA dealt with any problems in the relationship openly and quickly

    3

  • IDEA kept its promises on deadlines

    5

  • IDEA listened well to what you had to say

    4

  • IDEA related well to your people

    3

  • IDEA kept you sufficiently informed on progress

    4

  • IDEA let you know in advance what they were going to do

    5

• Finance

  80%

  • IDEA's finance team dealt efficiently and effectively with your procurement and finance team

    4

• Step out

  80%

  • The IDEA team ensured that you were left with the best possible legacy given their remit

    5

  • If the stars were to ever realign, I would collaborate with IDEA again

    4

  • I will recommend IDEA's capabilities to my colleagues

    3