Client reviews

At IDEA we're always listening. Below is real feedback from real clients on real projects. The kind of after-action review we believe in. We’re proud of our track record, but humble enough to show when we must improve, click through the data, it’s not all perfect.

Bristol-Myers Squibb (2024)
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Strategic Positioning
2024
98%
Sanofi
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Strategic Positioning
2024
95%
Alexion
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Strategic Positioning
2023
95%
Marengo
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Strategic Positioning
2023
100%
Novo Nordisk
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Strategic Positioning
2023
91%
Merck & Co (2023)
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FIVE X
2023
87%
Boehringer Ingelheim (Neuro 2023)
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Strategic Positioning
2023
97%
Boehringer Ingelheim (CNS 2023)
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Path to Market Strategy
2023
98%
Kyowa Kirin
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Path to Market Strategy
2023
91%
Sobi
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Strategic Positioning
2023
82%
Eisai Merck
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Strategic Positioning
2022
95%
Boehringer Ingelheim (Respiratory 2022)
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FIVE X
2022
92%
Bellus Health
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Strategic Positioning
2022
82%
Boehringer Ingelheim (Oncology 2021)
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Path to Market Strategy
2021
92%
Boehringer Ingelheim (CNS 2021)
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Strategic Positioning
2021
95%
Boehringer Ingelheim (Respiratory 2021)
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Strategic Positioning
2021
92%
ViiV
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Strategic Positioning
2021
90%
Janssen (2021)
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Innovation Strategy
2021
89%
Lundbeck
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Path to Market Strategy
2020
76%
Pfizer
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Innovation Strategy
2016
84%
Roche
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Strategic Positioning
2018
88%
Janssen (2019)
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Path to Market Strategy
2019
88%
Boehringer Ingelheim
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Innovation Strategy
2018
91%
Bristol-Myers Squibb
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Scenario Planning
2017
98%
Indivior
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Path to Market Strategy
2017
98%
GlaxoSmithKline
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Path to Market Strategy
2018
94%
Bavarian Nordic
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Strategic Positioning
2019
94%
Merck & Co
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Strategic Positioning
2019
86%
Intra-Cellular Therapies Inc
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Strategic Positioning
2018
90%
Celgene
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Path to Market Strategy
2016
86%
How we collect this information.

With each client, we ask for feedback on the entire IDEA Pharma project, from the initial meeting to the project completion. We ask for a totally honest appraisal on what we do, and how we can improve.

The data collected in the feedback process uses a 1 - 5 rating scale, as well as specific comments on each criteria. We share these scores in full here.

Why it matters.

We believe in transparency, we trust our customers and we work to ensure they trust us with their biggest and bravest projects. This mutual trust is what allows us to do our best work. Allowing people to tell us where we succeed or fail is part of how we've built a learning organisation. This is core to how we improve, create value for customers and grow.

The constant feedback cycle allows us to tailor our process to each specific. Doing this means that we guarantee you will never get 'off-the-shelf' Positioning or strategy from IDEA Pharma.

Still not convinced? Talk to us today