Delivering strategies rategies
that make a difference.
Delivering strategies that make a difference.
Strategic direction and positioning for 8 out of the top 15 pharma product launches between 2015-2020
Pharmaceutical Innovation and Invention Index
The Pharmaceutical Innovation and Invention Index ranks companies on their proven ability to bring products from Phase I/II to market and commercialize them successfully.
We’re there early in your lifecycle, crafting best-in-class strategy that helps each and every molecule reach its full potential.Get in touch
Design thinking and design doing.
The discipline of better decisions: understanding possibility and maximising probability of success.Explore our services
Nobody understands innovation in pharma quite like us.
Our team delivers nothing but original thinking, measurable results and strategic excellence.Learn about IDEA Pharma
“The best launch in our history”
Strategic Positioning insights and innovation.
You can't develop tomorrow's medicines with yesterday's thinking.
From the blogSee all
2023 Pharmaceutical Innovation & Invention Index
When we published the 11th annual Pharmaceutical Innovation and Invention Index in 2022, the world was still in the grip of COVID-19. The 12th Index – unsurprisingly – carries residue from that global event.Read article
Latest podcastSee all
IDEA Podcast with Mike Rea