Insights
Strategic Positioning insights and innovation. You can't develop tomorrow's medicines with yesterday's thinking.
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Announcement
New Website
IDEA Pharma has a new website
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Announcement
IDEA Pharma announces Founder Mike Rea’s departure after 25 years of transformative leadership
IDEA Pharma announces the departure of Founder and former CEO Mike Rea after 25 years of transformative leadership, celebrating his vision, pioneering impact, and enduring legacy.
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Innovation
Revitalizing Pharma Collaborations: The Reblozyl Case Study
In this episode of IDEA Collider, hosts Mike and Rick revisit a pivotal project from over a decade ago, the Reblozyl project, undertaken in collaboration with Acceleron and Celgene.
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Announcement
New Logo and Branding
IDEA Pharma has a new logo
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ECNP 2025
ECNP 2025
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POSITION: a new Market Shaping model
POSITION: a new Market Shaping model
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Innovation
2025 Digital Innovation Index
2025 Digital Innovation Index
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Innovation
Ambition by Design: How Cymbalta Created Its Own Kingdom
Ambition by Design: How Cymbalta Created Its Own Kingdom
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Innovation
Gradually, then suddenly
Gradually, then suddenly
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Innovation
From white goods to white space
From white goods to white space
