Immersion, Design, Evaluation, Acceleration Deep customer journey insights to enable innovation

People research, not market research

Deep understanding of your customer

Anthropology, psychology plus strategy = insights that matter in development and commercial, examining motivations, biases, decision systems and the what-ifs that matter.

To see the world through our customers' eyes gave us huge opportunity to go beyond our pill

Delivering our Immersion, Design, Evaluation, Acceleration service.

How to see the world through your customers' eyes

1 Understand your product journey

2 Identify environments for immersion

3 Anthropological observation

4 Regroup, design solutions

5 Prototype evaluation

6 Decisioning and implementation

Strategic Positioning insights and innovation.

You can't develop tomorrow's medicines with yesterday's thinking.

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Let’s agree. Positioning should be active, not passive.

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