Path to Market Strategy Audit Identification and mitigation of risk, identification and evaluation of opportunity

External challenge and support for your global product team

Path to Market Strategy Audit

Identification and mitigation of risk, identification and evaluation of opportunity in pre-launch. OPTOMA (Optimised Path To Market Audit) is an external pressure test of readiness for development, and readiness for market.

It's healthy to deep dive on finding even a 1% risk in development

Delivering our Path to Market Strategy Audit service.

External challenge and support for your global product team

1 Deep dive download

2 Evaluation against benchmarks

3 Internal logic alignment

4 Audit report

5 Review and recommendations

Strategic Positioning insights and innovation.

You can't develop tomorrow's medicines with yesterday's thinking.

From the blog
See all

Positioning Nightmares

Let’s agree. Positioning should be active, not passive.

Read article
Latest podcast
See all

One

IDEA Podcast with Mike Rea
IDEA Collider