Path to Market Strategy Audit
Identification and mitigation of risk, identification and evaluation of opportunity in pre-launch. OPTOMA (Optimised Path To Market Audit) is an external pressure test of readiness for development, and readiness for market.
It's healthy to deep dive on finding even a 1% risk in development
Delivering our Path to Market Strategy Audit service.
External challenge and support for your global product team
1 Deep dive download
2 Evaluation against benchmarks
3 Internal logic alignment
4 Audit report
5 Review and recommendations
Path to market insights and innovation.
You can't develop tomorrow's medicines with yesterday's thinking.
A look into the metrics behind the Pharmaceutical Innovation and Invention Index
IDEA Pharma’s Pharmaceutical Invention and Innovation Index has become an industry standard in annually ranking the industry’s top ~30 companies in their ability to develop meaningful novel treatments, as well as commercializing them successfullyRead article