Strategic Positioning IDEA-forward, active positioning

Objectively, the industry's most successful positioning practice

Strategic positioning is a decision to focus, from early phase, on how to win in the minds of your customer

Strategic positioning is a choice of what you'll be able to say in the future, not what you can say now. An active, instead of a passive positioning. A non-obvious, never generic focus for your clinical and commercial activity. IDEA positions market leaders.

They position category leaders - that's why we chose IDEA, and we got exactly the success we hoped for

Delivering our Strategic Positioning service.

IDEA-forward, active positioning

1 Clues and insights, interrogation of the molecule's possibilities

2 IDEAtion - creation of prototype ideas

3 Prototype evaluation with customers

4 Decisioning

5 Building the strategic architecture

Strategic Positioning insights and innovation.

You can't develop tomorrow's medicines with yesterday's thinking.

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Gilead topped the Pharmaceutical Innovation Index for the first time in 2019, what will the rankings be in 2020?

The ninth annual Pharmaceutical Innovation Index, released by IDEA Pharma in 2019, saw Gilead top the industry for the first time.

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IDEA Podcast with Mike Rea
IDEA Collider