Strategic positioning is a decision to focus, from early phase, on how to win in the minds of your customer
Strategic positioning is a choice of what you'll be able to say in the future, not what you can say now. An active, instead of a passive positioning. A non-obvious, never generic focus for your clinical and commercial activity. IDEA positions market leaders.
They position category leaders - that's why we chose IDEA, and we got exactly the success we hoped for
Delivering our Strategic Positioning service.
IDEA-forward, active positioning
1 Clues and insights, interrogation of the molecule's possibilities
2 IDEAtion - creation of prototype ideas
3 Prototype evaluation with customers
5 Building the strategic architecture
Strategic Positioning insights and innovation.
You can't develop tomorrow's medicines with yesterday's thinking.