Insights

2023 Pharmaceutical Innovation & Invention Index

Written by Alex Gray - Chief Medical Officer — 2023-05-02.

When we published the 11th annual Pharmaceutical Innovation and Invention Index in 2022, the world was still in the grip of COVID-19. The 12th Index – unsurprisingly – carries residue from that global event, with the financial gains of vaccines still driving performance for Pfizer (tops the Innovation Index for the second year running), and Moderna (makes it into the top 10 for the first time). After just three new companies joined the top 10 in 2022, BMS, Eli Lilly, Boehringer Ingelheim, Gilead, GSK, and Moderna all claimed spots in 2023, replacing Regeneron, Sanofi, Merck, Takeda, Beigene, and BioNTech. For these new entrants, the approval of first-in-class medications (BMS, Eli Lilly, Boehringer Ingelheim), other drug and indication approvals, and rises in revenue secured their spots.​

Gilead and GSK are noteworthy climbers into the top 10, but their rise is less stratospheric than those of BI and Eli Lilly, climbing more than 20 and a dozen places respectively. For Eli Lilly, its highest ever revenue has come at the cost of the greatest R&D spend-to-revenue ratio of the top 10 in the Innovation Index; for Boehringer Ingelheim, 2022 brought four breakthrough therapy designations and four fast-track designations, but with commercial performance still largely driven by older products. 

Two notable newcomers to the top 10 of the Invention Index are Regeneron and Vertex: for Regeneron, Dupixent continues to innovate through novel indications, while the Libtayo approval aims to take a slice of the lung cancer market; for Vertex, successes in cystic fibrosis and renal disease have driven the company’s inclusion. ​

​This year’s data shed light on the difference between success in R&D financial and operational efficiency versus ultimate financial return. Although Novartis had the lowest R&D cost per approval over the last five years – and amassed 12 approvals last year – approvals in the last five years account for less than 10% of their revenue. Contrast this with Pfizer, who had the second lowest R&D cost per approval – and nine approvals last year – but where more than 60% of its revenue has been gained from approvals in the last five years. This is a reminder that leaner R&D alone is not a good index of company performance: Pfizer’s success has coupled efficient R&D spend with a more successful recent pipeline, where patent cliffs are a more distant concern.​

After a torrid year for biotech funding, Spring 2023 has started to see a more acquisitive market, with larger companies hunting for assets and companies to bolster their pipelines, eager to spend their reserves at a time of relative low cost for their targets. The 13th Invention and Innovation indices in 2024 may be lucky for some, as we start to see the impact of these deals on company performance.

Strategic Positioning insights and innovation.

You can't develop tomorrow's medicines with yesterday's thinking.

From the blog
See all

2023 Pharmaceutical Innovation & Invention Index

When we published the 11th annual Pharmaceutical Innovation and Invention Index in 2022, the world was still in the grip of COVID-19. The 12th Index – unsurprisingly – carries residue from that global event.

Read article
Latest podcast
See all

IDEA Podcast with Mike Rea