Insights

New Logo and Branding

  • By Staff
  • 20 November 2025
  • Announcement
IDEA Pharma logo
We are ready to launch our new logo.

One year into joining the SAI family of companies and we are ready to share our new logo and branding.

We are still the same IDEA, but want to show on all our work and platforms, how we now visually and practically integrate with the wider group.

Mike Rea said

IDEA Pharma is delighted to unveil updated branding, a natural evolution of our offering as part of the SAI Med Partners’ Decision Intelligence suite of end-to-end services.​

''​Our new logo is consistent with our existing brand heritage and enshrines our ongoing company philosophy, which remains at the core of everything that we do – to inspire innovation in biopharma and both ask, and answer, the questions that no-one else could or would.​

​Our leadership and team remain unchanged and at the heart of the company, driving the offerings that we provide. As part of the wider Decision Intelligence group, we would be delighted to discuss any aspects of this update with you.''

IDEA Pharma was acquired by SAI Med Partners in November 2024.

SAI

SAI Logo

Made up of:

IDEA Pharma

IDEA Pharma logo

Fulcrum Research Group

Fulcrum Research Group Logo

Pharma Force

Pharma Force Logo

SAI Med

SAI Med Logo

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