Rock out, talk biopharma, and give back with IDEA at our alt JPM Healthcare event

In more proximate upcoming news, IDEA CEO Mike Rea is releasing a new book, Deep Positioning. As IDEA literally wrote the book on pharmaceutical positioning, we have now updated it to include more How and What, as well as the Why that was there in version 1. (Link to livestream here.)

If you don’t subscribe to Mike’s Substack already (and you really should), he can be found here at Asymmetric Learning, where he weekly shares his thoughts on the power of opportunity-seeking. Stay tuned for more details on the book.

Now for those of you who will be making the yearly pilgrimage to the JP Morgan Healthcare conference in San Francisco in January, here’s your chance to register for IDEA’s marquee event-within-the-event a.k.a. our Alternative JPM, which will be held on January 8, 2023 from 7 pm to 11 pm PST at The Independent (an appropriately named venue if ever there was one). It’s a chance to network, talk shop, take in some innovation-centric biopharma panels, and listen to a few excellent indie rock bands live. Some free libations will be provided, and there’s a food truck for food (better than cocktail receptions, huh?). Go on ahead and register right here—we’d love to see you there.

And finally, we’ve set up a chance to give back to the community during JPM week. A healthcare conference is, after all, ultimately predicated on the ideal of improving human health and lifting the fortunes of the sick and weary. That’s something that can get lost during the hubbub and glitz of the conference itself—which is why IDEA has reserved slots on January 9th, 10th, and 11th with Project Open Hand at a food kitchen catering to those grappling with illnesses ranging from HIV/AIDS to those with cancer, seniors, people with heart disease, diabetes, and other serious medical conditions. If you and your organization are interested in lending a hand to this worthwhile cause on one of those three days, you can find more details on the available time slots on our signup form here.

We hope to see you out in California to kick off 2023!