Eli Lilly
Eli Lilly and Company (Lilly) has reclaimed the top spot on the 2025 Pharmaceutical Innovation Index, marking its return to number one after previously holding the position in 2021. This achievement follows a notable improvement from its rankings in recent years, reflecting the company’s exceptional ability to innovate and deliver transformative therapies across multiple high-impact therapeutic areas.
A key driver behind Lilly’s return to the top is the approval of Zepbound (tirzepatide) as the first and only prescription treatment for moderate-to-severe obstructive sleep apnea (OSA) in adults with obesity. The approval came after SURMOUNT-OSA Phase 3 data demonstrated that tirzepatide reduced apnea and hypopnea events by over 25 events per hour at 52 weeks, compared with about five events with placebo (P<0.001). By activating GIP and GLP-1 receptors, tirzepatide suppresses appetite and promotes weight loss—mechanisms that directly support OSA improvement.
Lilly also made significant strides in Alzheimer’s disease, with the approval of Kisunla (donanemab). Approved in the US, Japan, Great Britain, and China, Kisunla is Lilly’s first amyloid plaque-targeting therapy, demonstrating significant potential in mild cognitive impairment and mild dementia. Despite facing a negative opinion from NICE in the UK due to cost concerns, Kisunla has found success in other major markets.
Lilly has expanded its immunology portfolio with the approval of Ebglyss (lebrikizumab) for moderate-to-severe atopic dermatitis and the acquisition of Morphic Therapeutic. The acquisition strengthens Lilly’s pipeline in inflammatory bowel disease with the addition of oral integrin therapies like MORF-057, and aligns with the company’s broader strategy to address unmet needs across autoimmune diseases.
The LillyDirect platform reflects Lilly’s commitment to improving patient access and affordability by streamlining therapy delivery and reducing insulin costs. Furthermore, the phased rollout of Mounjaro (tirzepatide) for obesity in the UK—endorsed by NICE but initially limited to a defined patient group—underscores the company’s focus on navigating healthcare system constraints to ensure innovative treatments reach those most in need.
With its continued focus on breakthrough treatments, strategic acquisitions, and patient-centered access, Lilly has demonstrated its leadership in pharmaceutical innovation, earning its spot at the top of the Innovation Index.
2025 Top 10
Although the headline this year is the new number one, six of the top 10 were in the top 10 for innovation in 2024, and only three new companies have entered the Invention top 10. We see continued outstanding performance from companies like Pfizer and Merck & Co.
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- Eli Lilly 3 2024 4th 2023 6th 1
- Merck & Co 8 2024 10th 2023 16th 2
- AstraZeneca 4 2024 7th 2023 3rd 3
- Roche 5 2024 8th 2023 4th 3
- Pfizer 2 2024 3rd 2023 1st 5
- Regeneron 9 2024 15th 2023 12th 6
- UCB 7
- Johnson & Johnson 2 2024 6th 2023 2nd 8
- Novo Nordisk 8 2024 1st 2023 19th 9
- Novartis 7 2024 17th 2023 15th 10
- Vertex Pharmaceuticals 1 2024 11th 2023 21st 10
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- AstraZeneca 2 2024 3rd 2023 1st 1
- Johnson & Johnson 1 2024 1st 2023 2nd 2
- Moderna 2 2024 5th 2023 20th 3
- Roche 13 2024 17th 2023 11th 4
- Regeneron 4 2024 8th 2023 3rd 4
- Eli Lilly 1 2024 7th 2023 4th 6
- Merck & Co 5 2024 2nd 2023 6th 7
- GSK 8 2024 16th 2023 12th 8
- Pfizer 3 2024 6th 2023 4th 9
- BeiGene 3 2024 13th 2023 7th 10
- Boehringer Ingelheim 4 2024 14th 2023 15th 10
Download the report
IDEA Pharma’s Pharmaceutical Innovation and Invention Index, and their accompanying White Papers, explore the performance of individual companies in much greater detail. By accessing our White Papers, you are given an inside look into our research and findings.
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1Methodology and analysis
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2Extended profiles of the Top 10 overall companies
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3The full top 30 ranking
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4The report in full