Strategic positioning is a decision to focus, from early phase, on how to win in the minds of your customer
Strategic positioning is a choice of what you'll be able to say in the future, not what you can say now. An active, instead of a passive positioning. A non-obvious, never generic focus for your clinical and commercial activity. IDEA positions market leaders.
They position category leaders - that's why we chose IDEA, and we got exactly the success we hoped for
Delivering our Strategic Positioning service.
IDEA-forward, active positioning
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Clues and insights, interrogation of the molecule's possibilities
When we published the 11th annual Pharmaceutical Innovation and Invention Index in 2022, the world was still in the grip of COVID-19. The 12th Index – unsurprisingly – carries residue from that global event.
